Rally Health
Rally Health is a health company that works with employers to get their employees healthier, thus reducing costs for everyone. They used simple activities and fun rewards to motivate and consistently nudge people toward better health. This was the kind of nudge you could get behind, or next to. Can you nudge someone from behind?
Kevin Hart: Demystifying copays
One of the most important things to Rally is making complicated health terms and concepts simple; which led to a series of videos breaking down health care vocabulary. In this video, the personification of Rally explains copays to Kevin Hart. Plus, there are jokes.
Kevin Hart and the personification of Rally simplify copays and deductibles. Let’s learn together!
Concept, script and some creative direction.
Melvin Gordon Tips: Sleep Tips
Rally Health Ambassador Melvin Gordon talked about the importance of getting enough sleep while providing simple ways to help you your z’s. “Z’s” means sleep. It’s short hand for sleep. I don’t understand it either.
Concept, script and some creative direction.
What Is Rally?
A regular ol’ animated video to drive engagement and awareness of Rally with both B2C and B2B audiences in mind. Also it’s animated.
Concept, script, team collaboration.
Rally on the Road
Landing page for Rally’s inaugural bus tour, taking the message of Rally, activities and prizes across the US.
Developed style guide for the tour including taglines and city-specific content.
Press:
WKYC
Messaging and localized content
The majority of my projects for Rally were B2B2C, and this new event, a health fest bus, would bring everything that is Rally to employers AND the public at large. From activities to rewards to surprise appearances by Health Ambassadors Kevin Hart. Woo-boy. It was a hoot.
City-specific pages for Rally’s inaugural bus tour, taking the message of Rally, activities and prizes across the US.
Developed style guide for the tour including taglines and city-specific content.
