IP Messaging Beta (Chat)
Twilio is a cloud communications platform company with a bunch of apps, programs and services that help companies better connect with customers. Phone calls, text messaging, video chat and more, probably.
I was the first copywriter in the company’s history, which was a surprise. I sharpened the Twilio voice, collected and refreshed content and developed a consistent brand guide.Twilio’s voice was exclusively focused on speaking to developers, but when a beta launches that appealed to marketing departments and executives as well, it took a different approach. A more human-y voice for humans.
I collaborated with product marketing managers, designers and developers to establish accessible content for multiple audiences. As a product launch beta page, I ensured consistent copy for IP Messaging that adhered to style and maintained readability.
Developed style, drove sessions to simplify language and wrote copy.